Celebrate nature. Responsibly.
We brew with botanicals - or herbs, spices and fruit - to create naturally delicious drinks. And we want to make sure that we’re doing this in a way that takes responsibility for the natural world today and for generations to come.
That’s why step-by-step we’re taking action to do less harm as a business, and to give back to nature as we grow. We want to show that together we can create impact, just by doing what we love doing – drinking beer.
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PROUD TO BE CARBON NEUTRAL
READ MORE IN OUR IMPACT REPORTWe became carbon neutral in 2022 - a very proud milestone - achieved through calculating our emissions with Carbon Architecture and offsetting with Trees For All. It’s a big step on our journey towards becoming a business that takes responsibility for the natural world around us.
But we’re not complacent. This is just a step, and there’s still a lot to improve. Being responsible is a journey, one that takes us to a place where we can give back to nature more than we take.
Read more about how we’re carbon neutral including how we offset the carbon:
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1% FOR THE PLANET
As members of 1% for the Planet, we give 1% of everything we sell to environmental causes.
We do this because the scale of the climate and nature crises is vast, yet globally only 3% of philanthropic giving goes to the environment. The non-profit 1% for the Planet is on a mission to change this by bringing investment and approved doers together, to accelerate environmental giving.
It’s a global movement built on the premise that we can do more together than we can alone. To date, 1% for the Planet members have invested over $435 million in environmental non-profit solutions through the global network.
STEPS WE’VE TAKEN SO FAR
At Lowlander we’re committed to building a business we’re proud of. A business that takes responsibility, that gives back, and that’s open and transparent along the way. Swipe through the timeline below to see our journey so far and click the polaroids to read more.
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2016
January
- The very first Lowlander was served
- Using spare capacity in the industry
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2018
February
Introducing recyclable cans
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2019
January
Turning discarded Christmas trees into beer
May
Brewing with reclaimed citrus peels
December
Switching from plastic to returnable kegs
Read more +Mei
Brouwen met teruggewonnen citrusschillen
December
Overschakeling van plastic naar statiegeld fusten
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2020
March
Introducing plantable business cards
July
Joining The Pollinators
September
Supporting the growth of seagrass meadows
October
Joining 1% For The Planet
Read more +
December
Eating our christmas trees
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2021
February
Switching from single-use to recyclable pallets
June
- Campaigning for a subsidy on Cool Earth Lager
- Turning surplus I.P.A. into I.P.A. Re-Genever
September
Turning wonky pumpkins in Pumpkin I.P.A.
Read more +Juni
- Campagne voor subsidie op Cool Earth Lager
- Overtollige I.P.A. veranderen in I.P.A. Re-Genever
September
Bier brouwen van afwijkende, afgedankte pompoenen
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2022
January
- Tree-cycling points for our beer
- Partnering with Trees For All to offset our emissions
February
Launching Love Ale to save polar bears
March
Introduction of electric bikes & cars
Read more +April
- Using reclaimed oranges in Tompouce IPA
- Campaigning on Earth Day
May
Launching the World’s First Nature Positive Gin
September
Pumpkin saving Pumpkin Weizen
October
Launch cookbook inspiration
November
Life Cycle Analysis completed
December
Proud to be Carbon Neutral
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Our take less & give back approach
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Instead of endlessly taking from our planet, we choose to use fewer materials and generate less waste whenever we can. Reducing what we need, and in parallel recycling or reusing what’s been taken before. Like repurposing leftover orange peels from bars and restaurants, and brewing with spruce needles from discarded Christmas trees.
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As the climate and biodiversity crises intensify, the need for funding of ingenious solutions becomes more urgent too. We want to help restore the planet to health, and as members of 1% for the Planet give back to nature-based causes close to our hearts. That way we get to support a range of initiatives that fight climate change, protect biodiversity, and protect wildlife.
Trees for all
As members of 1% for the Planet, we donate 1% of sales to Trees for All, supporting sustainable forestry projects in the Lowlands and abroad for a healthier climate. At this moment, our CO2 emissions are compensated by this forestry project in Bolivia, helping to restore forest and promoting sustainable land use and better socio-economic conditions.
Project orange elephant
How do you stop a hungry elephant? With an orange – they don’t like citrus. While enjoying our 0.3% I.P.A. you support Project Orange Elephant helping purchase more orange plants for farmers in rural Sri Lanka. These orange plants prevent elephants from raiding farms and reduce the chance of conflict between farmers and elephants.
WWF
A sea turtle can’t tell the difference between a floating plastic bag and a jellyfish, its natural diet. That’s why the WWF wants to clean up the oceans. So do we, and you can help too. By having a Tropical Ale or 0.3% Tropical Ale you contribute to stop the plastic pollution in nature. This makes it doubly refreshing, doesn’t it?
THE POLLINATORS
Here’s to the bees, butterflies and every other pollinator helping us to keep nature healthy. Since ourOrganic Blonde Aleis brewed with lemon peel & blossom honey we give back by supporting The Pollinators stimulating pollinating species and increasing biodiversity.
SEAGRASS RECOVERY PROJECT
When we discovered seagrass is such a powerful ally against climate change – capturing carbon 35 times faster than a tropical rainforest – we made a commitment to support the Dutch Seagrass Restoration Project in the Wadden Sea. For every can of Cool Earth Lager we sell, we’re adding a plant to the seagrass meadow in the Wadden Sea.
AMAZOONICO
AmaZOOnico is dedicated to caring for wild animals who were victims of illegal trafficking, rehabilitate them, and reintroduce them back into their natural habitats is definitely worth it. An organisation that perfectly matches the backstory of our IPA monkey: long ago, monkeys were accepted as payment of bar debts in Amsterdam, so now they're making a comeback. From our 1% for the Planet donation, we're supporting AmaZOOnico to help with their Spider Monkey project. After years of rehabilitation, they have just released a young group of Spider Monkeys in their Amazonian home. Let's raise a toast to freeing the monkeys in many ways!
